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Competitive analysis helps to effectively promote the product on the market. A competitive analysis shows: who is the real rival in the fight for the client; What strategy is the competitor using? What is your competitor's unique selling proposition? in which direction you need to develop to increase market coverage and profits; how to stand out from competitors and find your advantage; how to show the uniqueness of the product and attract an additional target audience. First, you need to make a list of competitors that we will analyze. After that, we will evaluate different aspects of their work: website, SEO, social networks, contextual advertising, email newsletters and content marketing. Selecting competitors for analysis To search for competitors, different methods are

Link building is one of the methods of website promotion in search engine results (especially Google). It consists in getting links to the promoted project from other sites. Speaking very roughly and simply, the more links you can get to your project, the better. However, nothing is simple, so we’ve prepared some useful information about link building. Types of links Links can be divided according to many parameters, but most often SEO specialists distinguish the following types: Link attribute (nofollow, sponsored, UGC). There are also the so-called ‘dofollow’ links that are the main value in SEO. Typically, this value is assigned to the default link, i.e. if the link has no other attribute, it is dofollow.

Robots penetrate all spheres of life, including medicine. What will happen in the future and how the industry is already changing? Artificial intelligence is taking over hospitals around the world. There is nothing to be afraid of, it has nothing to do with the uprising of machines against people. AI is needed in the examining room to expand and sharpen the doctor's attention to problems. And sometimes it helps with different tasks so that the doctor can focus on the patient. To imagine how a robot may change the future, you need to understand how AI matches living doctors. Which one is more accurate? Where will the robot help and where will it harm? Robots are still at an early stage

The software development industry is very fluid and dynamic. The engineers employed in it, if they want their careers to develop, must certainly have both technical and non-technical (soft) skills. Hard work will provide you with a good set of technical skills. Let's take a look at the top skills that will allow any programmer to become a perfect employee. Excellent skills in describing technical problems The main tasks of a programmer are not limited to writing code or fixing bugs. He must be able to effectively describe the problems that have arisen to colleagues from among the team members and from other departments. Great engineers can take any tough technical problem and describe it in simple terms so that even non-techies

‘If you're not paying for something, you're not the customer; you're the product being sold.’ Every action you take is recorded: how long you look at the post, how and who you like, what mood we have and why it changes, how we view photos of our exes, what our character and thinking are. We provide all this information to social networks every day. It is user data that has made IT companies the richest in history. This data comes in an endless stream, then the AI ​​analyzes it, develops, and learns to predict. This technology is necessary to create a model of our behavior and predict our actions. Imagine that you are selling a product, and you have a