How to conduct competitor analysis in digital marketing? Part 1
Competitive analysis helps to effectively promote the product on the market. A competitive analysis shows: who is the real rival in the fight for the client; What strategy is the competitor using? What is your competitor's unique selling proposition? in which direction you need to develop to increase market coverage
Link building in simple words
Link building is one of the methods of website promotion in search engine results (especially Google). It consists in getting links to the promoted project from other sites. Speaking very roughly and simply, the more links you can get to your project, the better. However, nothing is simple, so we’ve
How artificial intelligence is changing medicine
Robots penetrate all spheres of life, including medicine. What will happen in the future and how the industry is already changing? Artificial intelligence is taking over hospitals around the world. There is nothing to be afraid of, it has nothing to do with the uprising of machines against people. AI is
Soft Skills for a Developer
The software development industry is very fluid and dynamic. The engineers employed in it, if they want their careers to develop, must certainly have both technical and non-technical (soft) skills. Hard work will provide you with a good set of technical skills. Let's take a look at the top skills that
Social media ethics
‘If you're not paying for something, you're not the customer; you're the product being sold.’ Every action you take is recorded: how long you look at the post, how and who you like, what mood we have and why it changes, how we view photos of our exes, what our character